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Guiding fmcg

brands from vision

to Success

We act as independent, expert non-executive directors, helping brands shape their strategy, navigate challenges, and unlock growth.

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We’re your dependable partner, here to offer support, share insights, and guide you through challenges. While you handle the day-to-day, we focus on the bigger picture.

Who are we?

We have both worked with dozens of entrepreneurs over the last few years on everything from digital growth to product and branding development. We both know this industry inside out but have different skillset focus that help us be the perfect team to add to your ranks.

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50+

FMCG brands helped by Alex & James so far.

50+

FMCG brands helped by Alex & James so far.

50+

FMCG brands helped by Alex & James so far.

Retail

James Dawson

Twelve years ago, I took the leap into entrepreneurship and the FMCG world, leaving a well-paid job to start my own brand. Over the years, we achieved multiple independent, high street, and supermarket listings, won export awards, secured investment rounds, and even had successful appearances on Dragons’ Den and QVC, culminating in a successful exit.

Challenges overcome

From nearly going under due to £60k in bad debts to losing listings, stock recalls, and trading standards battles, the eight-year rollercoaster taught me resilience and problem-solving in an unforgiving industry.

12 years

Experience in FMCG

Passion for Growth

Since then, I’ve started another FMCG brand with my wife and launched a marketplace agency, helping others scale on digital platforms.

2 BRANDS

Two successful FMCG Brands launched.

Digital

Alex Miller

Over the past 5 years, I’ve built, scaled, and exited FMCG brands, gaining firsthand experience in the challenges of e-commerce. I’ve helped brands thrive on platforms like Shopify, Amazon, TikTok Shop, Walmart, and Noon, empowering others to achieve the same success in a notoriously tough industry.

Driving Growth Through Expertise

As the founder of Unpack Marketplaces, my agency and team focuses on simplifying marketplace management and delivering measurable results. My expertise includes multi-marketplace strategy, PPC campaigns, email strategy, and operational optimisation.

FOUNDed

Unpack Marketplaces. An agency scaling brands globally on digital markets.

Data-Driven Approach

With years of experience and a track record of delivering measurable results, we craft strategies that work.

5 years

Experience scaling FMCG brands on digital.

Why us

What makes us good NED's?

We have years of experience and a track record of delivering measurable results!

Guidance and Accountability

The role of a non-executive director is to be your supportive partner on one hand and hold your feet to the fire on the other. We understand the noisy, chaotic world of entrepreneurship and use that insight to bring clarity, ensuring your business moves forward in line with shareholder and stakeholder objectives.

Battle-Tested Experience

We’ve been in the trenches and bear the scars of building FMCG brands. From a successful exit to losing listings, dealing with administration, bad staff, and scrambling for funding, we’ve seen it all. It’s this hard-earned experience that allows us to empathise with your journey, bring balance, and map out a clear path forward.

How We Work

Questions you may have

1.

Who do I work with? James or Alex?

The role of a NED is to straddle the business interests and objectives but also your needs and objectives as a founder. For that reason its important that we both have good synergy with you and have relevant experience with you. James and Alex come with different experience & successes

2.

When is the right time for a non-exec?

3.

How do you work with us?

1.

Who do I work with? James or Alex?

2.

When is the right time for a non-exec?

3.

How do you work with us?

1.

Who do I work with? James or Alex?

2.

When is the right time for a non-exec?

3.

How do you work with us?

Ready to Partner with us & unlock your full potential?

Book A Call

Ready to Partner with us & unlock your full potential?

Book A Call

Ready to Partner with us & unlock your full potential?

Book A Call